I saw an article on TechCrunch today about an interested start-up called Snooth. It essentially a very comprehensive Web 2.0 database of wines. While I cannot claim myself to be a wine connoisseur, I admit that I stuck around for a while just browsing the selections and seeing what I can do. It turns out that they do a lot of cool stuff, like user reviews, ratings, and tags, all of which make the experience much more rich than just a database of wines. I wouldn’t know where to even start searching when it comes to wines, but I quickly discovered that you can search for things like “good with pork” or “dessert” or “from france”, which I thought was really cool. Plus, their user interface is elegant and intuitive, which made browsing the site very easy and enjoyable. While I still can’t reveal exactly what we’re doing at HelloMovies, I’ll say that we really like a lot of the elements on Snooth and will seek to replicate the experience to some degree.

Stan

This entry was posted on Thursday, November 29th, 2007 at 2:08 am and is filed under Market, Vision. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.