A few of us went down to Los Angeles this past weekend to speak with some film industry experts and immerse ourselves in Hollywood culture. On Friday we met with Kevin Chang who works for Kevin Misher, a big producer for Paramount that has worked on Rudy, Donnie Brasco, Fast and the Furious, Meet the Parents and most recently the Interpreter starring Nicole Kidman and Sean Penn. On Saturday we met with Leonard Rabinowitz, president of StudioCL, who launched the Carole Little clothing line worn by such actresses as Lindsay Lohan and Jessica Alba and has invested in several film projects. And on Sunday, we ended our trip at the El Caballero Country Club where we met Tom Sherak, former chairman of 20th Century Fox Domestic Film Group and former partner at Revolution Studios.

Some key things we learned during our meetings: 65% of box office sales today actually come from overseas. With the margins for film becoming increasingly compressed, studios continue to search for new ways to understand their audiences and market appropriate films to each person’s tastes.

There’s a good chance we’ll be making more visits to LA in the coming months and we hope to continue meeting new friends and business partners.